I must be an abysmal salesman.

No matter how hard I try, I consistently fail in persuading some of my closest friends to adopt social media.  Although the vast majority have at least created a Facebook account (there are still the chosen few who refuse), many of these do little more than collect e-dust.  One post per season is a lot to ask from many of my BFFs.  I’m guessing you’ve got at least a few friends who fit this mold as well.

It would be fair to assume that because my closest companions either rarely or never use social media, my interest in its use would be diminished.  After all, Facebook feeds me my friends’ activity.  If my friends are largely inactive, what’s the point?

In theory, this would make sense.  In actuality, the theory fails miserably.  I don’t “check” Facebook, because checking is something you do periodically (i.e. “Billy, go check the mail”).  I am “on” Facebook (i.e. “Billy go camp by the mailbox, aggressively rip the mail out of the postman’s hands, read it, and then immediately go back on the lookout”).

So what’s the appeal? Read more →