As is usually the case, I greatly underestimated how long it would take to produce this video.  If you withdrew even one ounce of joy, education, hatred, or stimulation, I would very much appreciate it if you could click one of the fun social media “share” buttons located around the page.  I’ll reciprocate next time [winky face].

The Power of Reciprocity from zach davis on Vimeo.

For those who are interested in learning more on how to utilize psychology to get people to do things for you, I recommend you get Robert B. Cialdini’s Influence: The Psychology of Persusaion.

Also, the song is Merry Man by Buddy Ross, a new personal favorite of mine.  Buy a bunch of his music and tell him how awesome he is on Twitter.

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